PinnedImprovement of the Covid Vaccination Experience at OsakidetzaI set myself the challenge of enhancing the COVID vaccination process in the Public Healthcare Service in Euskadi through improvements in…Oct 15Oct 15
PinnedHow to improve a business metric with design and dataThis is the case study I created in the hiring selection process (for which I was hired) for a challenge proposed by LookieroOct 10Oct 10
PinnedRedesigning Change.orgFor a project in my design master’s program, we were tasked with improving the user experience of a government website or NGO platform. I…Jul 21, 2017Jul 21, 2017
PinnedDesigning a hospital care service app.HoCare was created to address a gap in hospital care, which was traditionally offered in a depersonalized and informal manner, resulting in…Sep 12, 2017Sep 12, 2017
Data definition and Segment Implementation in a Product flow redesign¿What is a Data Definition thinking on product measurement?Sep 14, 2020Sep 14, 2020
How have we applied CRO to a media app?This is a story I’m excited to share. It’s about optimizing an app, which can be challenging when implementing tools and measuring actions…Jan 24, 2019Jan 24, 2019
Estrategias de retención CRO para El Confidencial — Pestañas dinámicas.Siguiendo con uno de los principales objetivos de El Confidencial, la retención y la recurrencia de los usuarios, planteamos una hipótesis…Jan 21, 2019Jan 21, 2019
Estrategias de retención CRO para El Confidencial — Flechas en interiores.Uno de los objetivos que tenemos en El Confidencial y de seguro en cualquier medio de comunicación, es mejorar la retención de los…Jan 11, 20191Jan 11, 20191
Diseño conversacional en medios de comunicaciónVenimos desde hace un tiempo escuchando sobre interfaces conversacionales, sus puntos positivos y negativos asociados a conseguir dar…Mar 28, 20181Mar 28, 20181